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Celebrating a career where #EveryDayIsDifferent

Posted by Charlotte McKenzie Feb 25, 2019 Posted in News

More than 1.45 million people currently work in the social care sector across the UK and according to the government 650,000 more care workers will be needed by 2035 due to our ageing population. Although social care is one of the most rewarding sectors to work in, there is an ongoing challenge of recruiting and retaining care staff within the industry that all providers like ourselves face.

At Bluebird Care, we pride ourselves in delivering quality care to customers that help them to remain in their own homes. We could not deliver this service without our valuable care assistants, and so it is incredibly important that we offer them an enjoyable, varied and rewarding career. Creating a strong company culture and investing in training and development are two important ways we hope to overcome the challenge of recruitment and retention.


Our company culture is built upon strong brand values that guide every member of the Bluebird Care team in everything they do, every day. They create the basic building blocks of how we want others to see and judge us, including prospective and current team members. For prospective employees, we want them to be inspired by our brand and excited about the possibility of working for us. For current employees, we want them to feel proud that they are part of an excellent team that makes us a leading home care provider.

Finding and keeping the best care assistants is key, so we offer excellent support and the opportunity to develop our employees to reach their full potential. All our staff receive regular supervision and ongoing training to enhance their existing skills and learn new ones. There are a wide range of training areas including dementia care, end of life care, mental health and more. We are passionate about promoting from within, and so our care assistants have the opportunity to develop and grow within the business, and can work their way up to supervisor, care manager or even run their own business as part of our franchise network.

The new ‘Every Day Is Different’ campaign truly encompasses the rewarding nature of care work and we are proud to be working with the Department for Health and Social Care to help promote the incredible roles that are available within the sector. Through the use of social media, Bluebird Care have been spreading campaign messages to raise awareness of the benefits of working in social care. Our care assistants are at the heart of what we do, and so we were delighted that two individuals from one of our care teams were invited to a photo opportunity at the houses of parliament with the Minister of State of Care Caroline Dinenage. Please unite with us and let’s help to show the world how incredible a career in social care can be, by promoting #EveryDayIsDifferent! 

This post was edited on Jun 7, 2019 by Adam DHSC


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